Ben & Jerry’s call to white people to confront and dismantle white supremacy is a bold, necessary challenge. Their statement highlights the stark contrast between the peaceful democratic process and the white-dominated violence of the January 6th insurrection. By demanding accountability, especially for police and systemic racism, they are urging white Americans to recognize their privilege and take action toward equality. This message fits with the company’s history of activism and shows that businesses can play a role in driving social change.
